Here at Costume World NZ we get excited and inspired by all things costumes. We are in the business of fun and we love finding out about new product... so it would be understandable to be SO excited about an upcoming addition to the Costume World family we just couldn't wait to give you the heads up!

We have Bluey, Bingo, Bandit and Chilli - the whole Heeler Family coming soon! Even better, in kids and adults options so the whole gang can be included! Not familiar? Let us help you...

The Backstory:

Created by Australian, Joe Brumm with Queensland production company Ludo Studio, the show was released in Australia in October 2018 and is now growing a huge fan base globally as this family of Heeler dogs paw their way in to hearts and homes everywhere!

The Characters: 

The titular character is 'Bluey', the energetic, imaginative and curious 6 year old Blue Heeler puppy. Bluey lives in her family's home in Brisbane, Queensland (right where the show was created and produced). Having adventures and finding wonder in day to day life with her little sister Bingo, the two cheeky and playful pups live with their dad, Bandit and mum, Chilli. The parental characters have very quickly become equally loved by the adult audiences watching at home thanks to their very relatable, loveable and modern representation of parenting, communication and family dynamics. 

The world around the Heeler family is made up of a community of other canine families of a variety of breeds. Characters are depicted with various personality traits and attributes with family units depicted with a diversity that creates a wonderful symbol for the breadth and diversity of our own communities. 

International Reception:

Bluey may find the bulk of her fans in Aussie, but the families popularity internationally is as catchy as the open credits. The shoe began airing in New Zealand in 2019 and is currently available on TVNZ 2, TVNZ OnDemand, Disney Junior and Disney+. 

According to Parrot Analytics, Bluey ranks in the 97th percentile in the Children's genre. Which means that the show is in higher demand than 97% of all children's titles in New Zealand. 

A Bit of Bluey at Home:

Naturally, once a title sees the kind of acclaim and attention that Bluey and her family have, especially with a viewership of kids, it is never long before demand is high for ways to get a bit of Bluey, Bingo, Bandit or Chilli at home! Books, toys, clothing and sleepwear are already available... it was only so long little hearts could cope without the chance to dress up as a member of the Heeler Family or have their own Bluey Birthday Parties! Luckily for everyone, the wait is almost over and we can't wait to share them with you!

Keep an eye on the website and our socials for all the updates on when these adorably, fun costumes arrive in June & July!

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